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Writer's pictureAndy Najjar

It's not Creative unless it Sells!


I ran into this piece of art this past weekend. It has a very powerful business message that I want to share....


When it comes to business everyone has "ideas" and many of them are really good ideas. However, the most important factor is, "Can you convey this idea to others on what value it can bring to them?" which brings me to a huge lesson!

No matter how good of a product or service you create, the next major task is to define the value very clearly. If there is a slight confusion on what you bring to the table, then the idea will not sell. Thus, creativity isn't just in the products but in the way they are priced and explained to the market. Which brings me to the main lesson which is:


It is not Creative unless it Sells!

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