I ran into this piece of art this past weekend... It had a very powerful business message I want to express....
When it comes to business everyone has "ideas" and many of them are really good ideas....however the most important factor is can you convey this idea to others on what value it can bring to them? Which comes to the biggest lesson!
No matter how good of a product or service you create the next major task is can you define the value very clearly. If there is a slight confusion on what you bring to the table then the idea will not sell. Thus creativity isn't just in the products but in the way they are priced and explained to the market. Which brings us to the main lesson which is:
It is not Creative unless it Sells!